Nobelus brought a robust assortment of solutions to Labelexpo Americas 2024 with a special emphasis on industry partnerships and flexible packaging. The company, which sells adhesive-free films and thermal laminates to a range of label and flexible packaging converters, showcased how its premium finishes can help converters appeal to a wider range of brands, increase revenue, and expand their market reach.

In the Nobelus booth, Nobelus teamed up with several partners for live wet lamination demonstrations using the GM 330Mini, printed labels from HP, adhesives from Applied Molecules, and two Nobelus tactile finishes that are unique in the label space. In booth 6369, Nobelus Strategic Solutions Manager, Ryan Chai, will offer visitors information on the company’s unique value proposition for flexible packaging converters of all types. Chai was also be a featured speaker during the event’s Master Class series, where he delivered a presentation titled, “Working With Flexible Packaging Materials.”

Attendees were also be able to see Nobelus films in use across the show floor. In Booth 6886, Gonderflex was thermally laminating soft-touch Karess and sandpaper FineGrit from Nobelus to pre-lam material printed by an HP Indigo 200k before adding JetFX digital embellishments.